Am I allowed, as a Creator, to publish content generated by Artificial Intelligence (AI)?
MYM gladly welcomes innovations related to artificial intelligence, but only if they comply with regulations, individual rights, and our Terms of Service and Content Policy.
As such, it is possible as a Creator to use AI within your content, provided you adhere to the conditions outlined below.
Under what conditions?
As mentioned above, you must respect our Content Policy, which means that AI-generated content must be free of any legal or contractual violations.
And most importantly, you must inform Users/Subscribers that the content is AI-generated by indicating “Virtual Image” in the description or using the hashtags #AI or #AIgenerated to avoid any confusion.
To help you, we have launched the "AI Badge"!
What is the "AI Badge"?
The AI Badge allows you to inform Users/Subscribers that your account consists of AI-generated content.
This badge is applied to your account by MYM and is represented by the mention “AI profile.”
More specifically about deepfakes...
A deepfake is defined as an audio and/or visual content generated by AI or digital technology that resembles a person and may be mistakenly perceived as authentic or truthful.
Deepfakes are often used to replicate the image or voice of a public figure (or not) to make them say and/or do things they never said or did. In practice, they are often of a sexual nature.
Deepfakes can be dangerous as they can infringe on an individual's rights.
You are allowed to use deepfake techniques only if:
- You have written permission from the person being deepfaked; and
- You comply with the conditions outlined in the "Under what conditions?" section above.
But then, what are the risks?
⚠️ Be aware, if you do not comply with the rules described above, you may face sanctions in accordance with our Content Policy and our Terms and Conditions (of Services and Sales).
Worse, if you publish a sexual deepfake without adhering to these conditions, you risk imprisonment and fines.
Our recommendations:
👉 Inform Users/Subscribers of the use of AI with the "AI Badge."
👉 In case of a deepfake, have written permission from the person being depicted.
👉 Ensure your content is free of any legal and/or contractual violations (see our Content Policy, Anti-Exploitation Policy, and General Terms of Services and Sales).