Tracking links allow you to better understand and optimize your Fan acquisition strategies outside of MyM. They help you accurately measure the impact of your promotional actions (social networks, external campaigns, partnerships, etc.) on visits and subscriptions to your profile.
What are tracking links used for?
Tracking links help you to:
Analyze the origin of your new Fans
Identify the most effective channels
Measure subscriptions and revenue generated by your external actions
đ€ These links have no impact on your Fansâ experience: anyone clicking on a tracking link is simply redirected to your MyM profile.
How to create a tracking link?
You can create tracking links from the Settings â Tracking links tab.
Please note:
You can have up to 100 active tracking links
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Links:
Cannot be renamed after creation
Cannot be reactivated after deletion (redirection still works via a soft-delete mechanism)
Tracking links do not expire and are not disabled after a period of inactivity
Where do tracking links redirect?
Tracking links redirect only to your Creator profile
It is not possible to redirect to specific content or pages
đ We recommend using a link-in-bio tool or a link aggregator (e.g. Linkscale) with deep-linking capabilities to optimize your Fansâ experience depending on the context (social networks, in-app browsers, etc.).
Tracking link compatibility
Tracking links are compatible with:
All browsers
All applications (social networks, messaging apps, etc.)
In-app browsers
â ïž Warning: any modification of the URL by a third-party application may affect attribution. Using a link aggregator is therefore strongly recommended.
How does attribution work?
Attribution allows you to identify which tracking link generated an action from your Fans.
Specifically, when a Fan clicks on a tracking link and then subscribes to your profile within one hour, MyM associates that subscription and the generated revenue with the corresponding link. This allows you to precisely measure the effectiveness of your actions and acquisition channels.
What is attributed?
Visits to your profile
Subscriptions
For each subscription attributed to a tracking link, revenue from:
Subscriptions
Premium content (PPV)
Attribution logic
Model: last-touch
Attribution window: 1 hour from the visit via the tracking link
Special case
If a Fan clicks on multiple tracking links:
Each click is counted for each link
The subscription is attributed to the last clicked link, if the subscription occurs within one hour of that click
Attribution persistence
Subscription attribution is preserved even if the Fan creates an account or logs into an existing account afterward
If the Fan visits your profile via a tracking link but subscribes from another device, attribution is lost
Please note:
Displayed revenue corresponds to net Creator earnings (after MyM fees)
Refunds are not deducted
Canceled subscriptions are not subtracted
PPV revenue is attributed as long as the attributed subscription is active, with no time limit
Why didnât attribution work?
URL modification by a third-party application
Non-standard redirection without a link aggregator
Data display delay
Your statistics are available in real time, with no delay.