Do you have a certified MYM account and want to grow your community? Here are the tools available to introduce your profile to fans who are not subscribed yet and convert them into subscribers.
1️⃣ Share your profile on your social media
Your existing community is your first source of subscribers. Share your MYM profile as often as possible on your own social media.
👉 Post more Instagram Stories mentioning access to more exclusive content, and redirect your followers to your MYM profile.
👉 Give them a reason to take the plunge: for example, include a discount code in your post.
👉 Add links to your other social media accounts to your MYM profile, visible to all users, and track the effectiveness of your shares using tracking links.
2️⃣ Be visible in the MYM news feed
The news feed on the MYM homepage can make you visible to users who are not yet subscribed to your profile. It is generated by a set of algorithms that display creator media that may interest each user.
ℹ️ Two different users will not see the same content: each person sees a news feed tailored to their preferences and subscriptions.
What media are displayed to a user?
- Media from creators they are subscribed to
- Public media from creators they have added to their favorites (these are referred to as interested users)
- Public media from creators they are a former subscriber of
- Public media promoted by our algorithm
Publish public posts regularly
👉 Dedicate 5 to 15% of your posts to public posts: they will be displayed to your former subscribers and interested fans. You can publish up to 5 public posts per day.
👉 Publish MYM Stories: they are sent to your non-subscribers and help you gain visibility.
How can my content be promoted?
To be shared by our algorithm with fans who do not know you yet, your post must meet all of the following criteria:
- Be public (not blurred)
- Comply with the sharing editorial guidelines:
- HD quality
- Aesthetic content
- Suggestive but non-explicit content (explicit content is not allowed in public)
- No text or emoji on the media
- Be active on MYM
For more tips, watch our dedicated video 👀
3️⃣ Use your Push offers
Push offers allow you to reach out once a week to your former subscribers and fans interested in your profile. This is a unique opportunity to convert them into subscribers.
👉 Be persuasive and try several approaches: free Push, paid Push, Push accompanied by a message, or a discount code.
ℹ️ If you send a paid Push to your former subscribers or interested fans, they will first need to subscribe before they can unlock it.
Learn more: Push
4️⃣ Create discount codes and promotions
Discount codes, which you can create from the Tools section, give you an additional incentive for attracting subscribers.
👉 Leverage scarcity: limit your discount codes by time or by quantity.
👉 Maximize their reach by sharing them in the right places: a public post, a Push to your interested fans, your social media…
👉 Tailor the offer to your audience: your interested fans will be more attracted by a discount on your subscription, while your subscribers will be more attracted by a discount on a media item.
Learn more: Create a promotion and choose the right settings
What next?
Gaining new subscribers is great, but keeping them is even better! Check out our tips for retaining your subscribers.
Ready? It's your turn! 🚀